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The unique ‘JACK ONE’ design has an interesting story behind it…
In the late 70s, Los Angeles-based optician Jack Schulsinger hand-molded a standard metal aviator into an edgy, custom shape for one of his regular customers, Neil Diamond. The look was much different from the classic, tear drop, double bridge aviators of the day and soon became a signature style that Neil wore on tours, album covers and in interviews. Each one of the frames were handmade by Jack, so the design was never actually put into production. Oliver Peoples Founder and Creative Director Larry Leight, along with his brother and Co-Founder, Dennis, remembered the buzz around the custom-made style and when they recently stumbled on a picture of Neil wearing it, they were inspired to find a way to recreate it.
Dennis Leight started his career in eyewear working for Jack Schulsinger. “Jack was my mentor and I’m thrilled we are making this frame in homage to him and his outstanding craftsmanship,” says Dennis. “It took a few rounds to get the shape exactly as I remember it, but I believe we were able to produce a final product that was very close to the original.”
The unusual patented lens shape is a distinctive, fashion-forward interpretation of the traditional metal aviator. The retro design features mineral glass and VFX Photochromic glass lens options in Silver, Chrome, Gold and Rose Gold color options.
Oliver Peoples has become as renowned for its celebrity collaborations and star studded campaigns as it has for vintage eyewear. In late September, 2009, the brand announced it would be reuniting with highly acclaimed photographer and director Autumn de Wilde to cast another set of influential celebrities to star in their 2010 campaign, whose last cinema ad campaign featured tastemakers Robert Evans and Zooey Deschanel in a short storyline film. So successful was the storyline, sunglass sales of the broadcasted models sky-rocketed over night.
The 2010 Oliver Peoples ad campaign features an unlikely pair of distinct individuals, Lord of the Rings actor Elijah Wood and Garbage vocalist Shirley Manson, who together set the tone for the upcoming season.
Oliver Peoples is a vintage eyewear specialist that focuses its undivided attention on creating prestigious and culturally distinctive sunwear. The design house attracts customers with fashionable and quality eyewear that can only be found in esteemed speciality stores. Oliver Peoples Strummer, for example, is the number 1# choice of Angelina Jolie who wore the critically acclaimed model in Wanted in 2008, and then again at the Cannes International Film Festival.
Oliver Peoples is unique in that it doesn’t freely distribute sunglasses to celebrities, but in spite of this, has an enviable following. However, putting a name to the frame, as apposed to a name to the face, can be difficult. This is because Oliver Peoples insist on a strict anti-marketing scheme, which means their sunglasses show no form of exterior branding. Decoration comes in the form of special anniversary plaques and rigid or hammered metal detail on selected models. Other models feature a floating metal core wire within the arm that appears suspended, while others rely on their vivid and vibrant hues.
The brand debuted its first ever model in 1987. The unveiling was described as a dramatic departure from the futuristic styles that were popular at that time, and consequently changed the course of eyewear as a result. Both fashion and technology have progressed since then, and Oliver Peoples sunglasses now offer a variety of lens options. Non-polarised/non-photochromic lenses are multi-function and provide outstanding visual performance. Their unique characteristics are exclusive to Oliver Peoples, naturally, and include an Oleophobic lens coating for repelling oil, fingerprints and dust.
On the whole, the collection represents the Southern California lifestyle where Oliver Peoples has become part of everyday life. Sunglasses pull inspiration from fashion, film, art and sport and form classical shapes of a past era. The lack of branding and visible logos lends subtle sophistication to every individual model that has been crafted in-house by hand. Made using the finest quality materials available, Oliver Peoples sunglasses are worth their weight in gold